Television and radio personality Lalla Hirayama was this week named the brand new summer ambassador for fashioned retail LEGIT.
The undeniably sexy Johannesburg beauty joins an impressive line of very strong, stylish celebrity faces that represented the clothing label including TV presenters Minnie Dlamani, local showbiz it girl Bonang Matheba, model and fashionsta Noni gasa and Refilwe Modiselle who helped put Mzansi on the world map as our very first working model with albinism.
Excited to finally have the opportunity to make her unique signature style with her own range official, Lalla has earned respect and admiration of countries fans over the years, thanks to her forays as a dancer, model and television presenter.
The fashion forward TV presenter will prove once again that her creative streak runs deep as she introduces a very distinct fusion of cultural references to her signature looks through her collection which will be unveiled next week at LEGIT stores countrywide.
True to Hirayama's unique style, the line epitomizes the very essence of South African street culture fun, bold yet sassy with a unique, refreshing take on things.
"This is a dream come true, to be chosen to share my style on this on this kind of platform is just incredible. i'm still pinching my self," said Lalla
Making massive strides in offering sexy, bold fashion options for the young, savvy South African woman, the brand's head buyer, Hezel Pillay, said: "We do this by staying true to a dual commitment of being both affordable and edgy. It's great to have Lalla on board for summer.
lastly she said, "She has a style that fits quite well with our customers in that it's very feminine, sexy and we wanted to ensure the range depicted a summer story that the LEGIT customer would identify with."
Contact details for booking Lalla Hirayama: 071 519 9905 OR booking@djsproduction.co.za
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